Terms & Conditions

1. Introduction & Acceptance of Terms

1.1 Agreement to Terms

These Terms and Conditions (“Terms”) govern your use of the website www.sfjewellers.co.uk (the “Website”), all associated web pages, and any products and services offered through the Website (“Services”). By accessing, browsing, or making a purchase through our Website, you agree to be legally bound by these Terms.

1.2 Who We Are

SF Jewellers Limited is a private limited company registered in England and Wales. We are a luxury jewellery and watch retailer operating from:

Registered Office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

1.3 If You Disagree

If you do not agree to these Terms, you should not use our Website or purchase any products. Your continued use of the Website constitutes acceptance of these Terms.

1.4 Changes to Terms

We reserve the right to modify these Terms at any time without prior notice. Changes become effective immediately upon posting to the Website. Your continued use of the Website after changes constitutes acceptance of the modified Terms. The Terms applicable to your purchase will be those Terms in effect at the time of your purchase.

2. Website Use & License

2.1 License Grant

SF Jewellers grants you a limited, non-exclusive, non-transferable license to:

• Access the Website for lawful purposes
• Browse and view content
• Place orders for products

This license does not include the right to:

• Reproduce, distribute, transmit, or display content
• Modify, adapt, or create derivative works
• Remove or obscure any copyright, trademark, or proprietary notices
• Use the Website for commercial purposes (excluding personal purchases)
• Scrape, crawl, or automate data collection

2.2 Prohibited Activities

You agree not to:

• Use the Website for any illegal or unauthorized purpose
• Violate any laws, regulations, or third-party rights
• Harass, abuse, threaten, or defame any person or entity
• Disrupt the normal functioning of the Website
• Introduce viruses, malware, or harmful code
• Attempt to gain unauthorized access to systems or data
• Engage in price scraping or competitive intelligence gathering
• Resell or redistribute our products without authorization
• Impersonate any person or entity
• Collect personal information about other users without consent
• Use automated bots, scrapers, or data harvesting tools

2.3 User Responsibility

You are responsible for:

• Maintaining the confidentiality of your account credentials
• All activity under your account
• Ensuring your use complies with all applicable laws
• Your own internet connection and security

3. Products & Services

3.1 Product Descriptions

We take care to provide accurate descriptions and images of our products. However:

• Descriptions and images are for informational purposes
• Actual colours and appearance may vary slightly due to photography and monitor settings
• We are not responsible for variations in product appearance
• Products are described to the best of our knowledge
• We reserve the right to correct errors in product descriptions

3.2 Product Availability

• Products listed on our Website are subject to availability
• We reserve the right to limit quantities and refuse orders
• If a product becomes unavailable after you place an order, we will notify you immediately and offer alternatives or a full refund

3.3 Authentication & Certification

For luxury items:

• Products are described in good faith based on provided information
• We recommend independent authentication for high-value items if required
• We are not responsible for third-party authentication or appraisal
• Certificates of authenticity (if provided) are the responsibility of their issuing authority

3.4 Pricing & Errors

• Prices are subject to change without notice
• All prices are displayed in British Pounds Sterling (GBP) and include applicable VAT
• We are not obligated to honour prices if there is an obvious or typographical error
• If an order is placed at an incorrect price due to a clear error on our Website, we will notify you and offer the option to cancel without penalty

4. Ordering & Contracts

4.1 How to Place an Order

1. Browse our Website and select products
2. Add items to your shopping cart
3. Proceed to checkout
4. Enter your delivery and billing information
5. Review your order summary
6. Select payment method
7. Complete payment

4.2 Order Confirmation

• An order confirmation email will be sent to the email address provided at checkout
• This email confirms receipt of your order but does not constitute acceptance of your order
• Your order is only accepted when we send you a separate confirmation email or dispatch notification

4.3 Contract Formation

• Your offer to purchase products is submitted when you click “Complete Purchase”
• We accept your offer when we dispatch the products to you (or send dispatch confirmation)
• A contract exists only between you and SF Jewellers for the products you have purchased

4.4 Order Amendments

• Orders cannot be amended after confirmation for 24 hours
• Contact us immediately if you wish to change your order
• We will make changes where possible but cannot guarantee amendments

5. Payment Terms

5.1 Payment Methods

We accept the following payment methods:

• Debit cards (Visa, Mastercard, etc.)
• Credit cards (Visa, Mastercard, American Express, etc.)
• PayPal
• Google Pay
• Apple Pay
• Other payment services as displayed on our Website

5.2 Payment Security

• All payment information is processed through secure, PCI DSS-compliant payment gateways
• Your payment details are encrypted and protected
• We never store full card details on our servers
• Your billing information must match your payment method records

5.3 Payment Authorization

By providing payment information, you:

• Authorize us to charge the total order amount to your payment method
• Confirm you are the authorized holder or user of the payment method
• Agree to provide accurate and complete payment information
• Authorize us to verify your payment information with your bank or payment processor

5.4 Payment Processing

• Payment is processed when your order is dispatched
• Your bank may hold funds for 3-5 business days even after the charge is processed
• Multiple charges may appear if there are retries; you will only be charged once

5.5 Failed Payments

If payment fails:

• We will attempt to notify you immediately
• Your order will be suspended until payment is successful
• We will not dispatch your order without successful payment
• After 7 days of failed payment, your order may be cancelled without notice

5.6 Price Adjustment

• Prices are fixed at the time of order
• If VAT rates change, the price adjustment will be applied based on tax rules at dispatch
• You will be notified of any material price changes

6. Delivery & Shipping

6.1 Delivery Information

• We deliver to addresses within the United Kingdom
• International delivery is available in selected countries (see shipping policy)
• Delivery times are estimates only and not guaranteed
• We are not responsible for delays caused by courier services or customs

6.2 Delivery Timeline

• Standard delivery: 3-5 business days from dispatch
• Express delivery: 1-2 business days from dispatch (if selected)
• Business days exclude weekends and public holidays
• Delivery times commence from the date of dispatch confirmation

6.3 Risk of Loss

• Risk passes to you: Upon delivery to your address (or when you refuse delivery)
• Before delivery: We are responsible for loss or damage in transit
• After delivery: You are responsible for the package and its contents
• We recommend signing for deliveries of high-value items

6.4 Delivery Attempts

• Our courier will attempt delivery on the specified date
• If you are not available, they will leave a notice to collect the package
• It is your responsibility to collect the package if redelivery is arranged
• After 3 failed delivery attempts, the package may be returned to us

6.5 Delivery Address

• You are responsible for providing an accurate delivery address
• We are not responsible for packages delivered to incorrect addresses
• If your address is incomplete or incorrect, contact us immediately
• Packages cannot be redirected once dispatched

6.6 Signature on Delivery

For orders over £500:

• Signature is required upon delivery
• Packages will not be left without a signature
• You must be available to accept delivery
• If you refuse delivery, you may incur redelivery charges

6.7 Special Delivery Instructions

• We will make reasonable efforts to follow special instructions (e.g., leave with neighbour)
• We are not responsible for packages left in unusual locations
• Request special instructions at checkout or contact us before dispatch

7. Ownership & Title

7.1 Title Transfer

• Title and ownership of products transfer to you only when:
  1. Products are dispatched to your address, AND
  2. Full payment has been received and cleared by our bank

7.2 Until Full Payment

Until we receive full payment:

• Products remain the property of SF Jewellers
• You have a limited right to possession but not ownership
• We may repossess products if payment is not received

7.3 Risk of Loss

• You assume risk of loss or damage to products once delivered to your address
• We recommend insurance for high-value items

8. Returns & Refunds Policy

8.1 Returns Window

You have 30 calendar days from the date of delivery to return products for a refund or exchange, subject to the conditions in this section.

8.2 Conditions for Returns

Products must be:

• Unused and unworn: In original, like-new condition
• Original packaging: In the original box or packaging (or in suitable protective packaging)
• Complete: With all original tags, certificates, and documentation
• Hygiene: For earrings and body jewellery, earring backs must be unused for hygiene reasons
• Not personalized: Custom-engraved or personalized items (see exceptions below)
• Not damaged: No visible damage beyond normal handling
• Proof of purchase: Original receipt or order confirmation

8.3 Non-Returnable Items

The following items cannot be returned under any circumstances:

• Custom or bespoke jewellery: Items made to your specifications
• Personalized items: Engraved, monogrammed, or custom-designed pieces
• Earrings: For hygiene reasons (earring posts and backs cannot be reused)
• Body jewellery: Due to health and safety standards
• Clearance or final sale items: Marked as “non-returnable” or “final sale”
• Gift cards: Non-refundable
• Damaged items: Damage caused by misuse, accident, or neglect
• Items outside the 30-day window: After 30 days from delivery

8.4 Return Process

Step 1: Request Authorization

• Contact us at returns@sfjewellers.co.uk or contact@sfjewellers.co.uk
• Provide your order number and reason for return
• We will issue a Return Authorization Number (RAN) within 2 business days

Step 2: Prepare the Return

• Repack the product securely in original packaging or suitable protective packaging
• Include all original documentation, tags, and certificates
• Print the prepaid return label (provided in your RAN email)
• Do not include your Return Authorization Number on the outside of the package

Step 3: Send the Return

• Ship the return to the address provided on the return label
• Use a tracked courier service (we recommend Royal Mail Special Delivery, DPD, or FedEx)
• Keep your tracking number for your records

Step 4: Inspection & Processing

• We inspect returned items within 5 business days of receipt
• We verify the item meets return conditions
• Once approved, we process your refund

Step 5: Refund

• Refunds are credited to your original payment method within 5-7 business days
• Bank processing may take an additional 3-5 business days
• You will receive a refund confirmation email

8.5 Return Shipping

• Free returns: Prepaid return labels are provided for free (within UK)
• International returns: You pay return shipping costs unless returning due to our error
• Untracked returns: We are not responsible for lost or damaged returns without tracking

8.6 Refund Amounts

8.7 Defective or Damaged Items

If you receive a defective or damaged item:

• Report immediately: Contact us within 7 days of delivery with photos
• We will verify: Inspect the damage and assess responsibility
• Repair or replacement: We will arrange repair or send a replacement
• Full refund: If repair is not possible and replacement is unavailable
• Return shipping: We cover return shipping for items that are genuinely defective

8.8 Exchanges

Instead of a refund, you may exchange an item for:

• A different size (of the same product)
• A different style (of equivalent value)
• A different product (of equivalent or higher value)

Exchange Process:

• Contact us with your exchange request
• We will arrange return of the original item
• Once received and inspected, we will dispatch the replacement
• If exchanging for a higher-value item, you pay the price difference
• If exchanging for a lower-value item, you receive a refund of the difference

8.9 Store Credit Option

As an alternative to refunds, we offer store credit:

• 25% bonus: Receive 125% of the purchase price as store credit
• No expiration: Store credit does not expire
• Full value: Can be used for any product on our Website

8.10 Return Fraud Prevention

We reserve the right to:

• Reject returns that appear fraudulent
• Decline returns of items that do not match your order
• Report suspected fraud to law enforcement
• Suspend your account if fraud is suspected
• Refuse future returns from customers with a pattern of suspicious returns

9. Warranty & Liability

9.1 Product Warranty

Our luxury jewellery comes with:

Manufacturer’s Warranty (where applicable):

• Duration: 1-2 years from date of purchase (depends on product type)
• Coverage: Manufacturing defects, faulty craftsmanship, broken clasps, loose stones
• Exclusions: Normal wear and tear, accidental damage, damage due to neglect or misuse

Our Warranty Coverage:

• We will repair or replace defective items at no cost during the warranty period
• We do not cover damage caused by:
  • Accident or misuse
  • Cleaning with harsh chemicals
  • Exposure to extreme temperatures
  • Impact or dropping
  • Normal wear from use
  • Intentional damage

9.2 Cleaning & Maintenance Services

We offer professional cleaning and maintenance:

• Free cleaning: For items purchased from us (lifetime)
• Professional restoration: Available at additional cost
• Resizing: Available at cost depending on product
• Contact us for an appointment or to arrange by post

9.3 Disclaimer of Warranties

Except as expressly stated above, we make no other warranties, either express or implied, regarding:

• Fitness for a particular purpose
• Merchantability
• Non-infringement of third-party rights
• Quality or performance of products

9.4 Limitation of Liability

To the maximum extent permitted by law:

SF Jewellers shall not be liable for any:

• Direct losses: Cost of products, repairs, or replacements
• Indirect losses: Lost profits, lost business opportunities, lost data, lost revenue
• Consequential losses: Damages arising as a consequence of other losses
• Special damages: Penalties, fines, or other special damages
• Damages from: Service interruptions, viruses, data loss, system failures

Cap on Liability: Our total liability for any claim shall not exceed the purchase price of the product that is the subject of the claim.

9.5 Exceptions

The above limitations do not apply to:

• Death or personal injury
• Fraud or fraudulent misrepresentation
• Gross negligence
• Breach of statutory consumer rights
• Any liability that cannot be limited by law

10. Intellectual Property Rights

10.1 Our Ownership

All content on the Website is owned by or licensed to SF Jewellers, including:

• Text, images, graphics, and designs
• Product photographs and descriptions
• Website layout and structure
• Software and code
• Logos, trademarks, and brand names
• All other intellectual property

10.2 Your License

We grant you a limited license to:

• View and print content for personal use only
• Share product links on social media (with proper attribution)

10.3 Restrictions

You may not:

• Copy, reproduce, modify, or adapt content
• Distribute or transmit content without permission
• Create derivative works
• Use content for commercial purposes
• Remove copyright or trademark notices
• Reverse engineer or decompile software
• Use content for competing purposes

10.4 Third-Party Content

Some content may be licensed from third parties. Specific terms apply to such content as indicated on the Website.

10.5 User-Generated Content

If you submit reviews, comments, or other content:

• You grant us a perpetual, royalty-free license to use such content
• You represent that content does not infringe third-party rights
• You are responsible for any claims arising from your content
• We may remove content that violates these Terms

11. Dispute Resolution & Complaints

11.1 Complaints Procedure

If you are dissatisfied with a product or service:

Step 1: Contact us within 14 days

• Email: complaints@sfjewellers.co.uk
• Phone: [Your phone number]
• Address: SF Jewellers, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

Step 2: Provide details

• Order number and date
• Description of the issue
• Photographs of the problem (if applicable)
• Your preferred resolution

Step 3: We investigate

• We will respond within 10 business days
• We may request additional information
• We will propose a solution

Step 4: Resolution

• If you accept our solution, we proceed
• If you do not accept, you have further options

11.2 Escalation & Mediation

If you are not satisfied with our resolution:

• Request mediation through an independent mediator
• We will cooperate with the mediation process
• Mediation costs are typically split 50/50
• Either party can terminate mediation and pursue legal action

11.3 Alternative Dispute Resolution (ADR)

For consumer complaints, we are committed to using Alternative Dispute Resolution:

• Ombudsman: We comply with relevant ombudsman schemes
• Small claims court: Available for disputes under £10,000
• Arbitration: Available by mutual agreement

11.4 Consumer Rights

Nothing in these Terms affects your statutory consumer rights under UK law, including:

• Consumer Rights Act 2015
• Sale of Goods Act 1979
• Supply of Goods and Services Act 1982

If there is any conflict between these Terms and consumer law, consumer law prevails.

12. Prohibited Activities & Enforcement

12.1 Violations

We reserve the right to:

• Suspend or terminate your account immediately for violations
• Cancel orders placed in violation of these Terms
• Report violations to law enforcement
• Pursue civil or criminal remedies
• Ban you from the Website and Services

12.2 Specific Violations

We will take action against:

• Fraud or payment disputes
• Return fraud or abuse
• Illegal activities
• Harassment or threats
• Intellectual property infringement
• Computer crimes (hacking, malware, etc.)
• Terms of Service violations

13. General Provisions

13.1 Governing Law

These Terms are governed by the laws of England and Wales, without regard to conflict of law principles.

13.2 Jurisdiction

• Exclusive jurisdiction: English courts shall have exclusive jurisdiction to hear disputes
• You consent: To the jurisdiction and venue of English courts
• Exceptions: We may seek injunctive relief in any court of competent jurisdiction

13.3 Entire Agreement

These Terms, together with our Privacy Policy and any other policies referenced, constitute the entire agreement between you and SF Jewellers regarding your use of the Website and purchase of products. Any prior agreements or understandings are superseded.

13.4 Severability

If any provision of these Terms is found to be invalid or unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force.

13.5 Waiver

No waiver of any provision of these Terms shall be effective unless in writing and signed by an authorized representative of SF Jewellers. Failure to enforce any right does not constitute a waiver of that right.

13.6 Assignment

• You cannot assign these Terms or your rights without our written consent
• We may assign these Terms to subsidiaries, successors, or purchasers
• Any assignment without authorization is void

13.7 Independent Contractors

Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship between us.

13.8 Third-Party Rights

A person or entity that is not a party to these Terms has no right to enforce any provision of these Terms under UK law.

13.9 Notices

We may provide notices to you:

• By email to the address on file
• By posting on the Website
• By post to your address on file
• Notices are effective when sent (email) or posted (Website)

13.10 Contact Information

For all inquiries, complaints, or contact:

Email: contact@sfjewellers.co.uk
Phone:  +44(0)730 5976 435
Postal: SF Jewellers, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

14. Specific Disclosures & Regulatory Compliance

14.1 Consumer Rights

We are required to inform you:

• These Terms constitute our standard Terms of Service
• You have consumer protection rights under UK law that cannot be excluded
• For disputes, contact the Information Commissioner’s Office or Trading Standards

14.2 Distance Selling Regulations

• Cancellation right: 14-day cooling-off period for distance sales (see Returns Policy)
• Information: We provide accurate product information before purchase
• Confirmation: Order confirmation and Terms are provided in writing

14.3 Accessibility

We are committed to making our Website accessible. If you experience accessibility issues, please contact us.

15. Changes to These Terms

15.1 Updates

We may update these Terms at any time:

• Changes are posted on the Website with an updated date
• Material changes will be notified via email or prominent website notice
• Continued use constitutes acceptance

15.2 Previous Versions

Previous versions of these Terms are available upon request.

16. Acknowledgment

By using our Website and purchasing from SF Jewellers, you acknowledge:

• You have read and understood these Terms & Conditions
• You agree to be bound by these Terms
• You have the legal capacity to enter into this agreement
• Your use complies with all applicable laws and regulations

Last Updated: November 2025
Effective Date: November 2025

For the most current version of these Terms & Conditions, please visit our Website.

These Terms & Conditions are compliant with UK consumer law, including the Consumer Rights Act 2015, Sale of Goods Act 1979, and Distance Selling Regulations.